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And just like virtually every business on Earth, your business kind of ran into a brick wall that it didn’t see coming, what how has the work you do and the videos you produce changed as a result of the pandemic?Ībsolutely. And then lo and behold, along comes COVID. You got your lights, camera, action, your sound guy, all the cables, world wires, I love that Patchbay Media name. And, but it was a lot of being on site, it was a lot of showing up filming interviews, spending money on equipment to keep up things like that.Ī lot of travel, a lot of onsite shooting that type of thing. So we try to do things a little bit differently. And then you know, you’re just having to pull from the stage and stuff like that. So they could post it throughout the events that have you know, having to wait afterwards. And especially in the spring, we would do a ton of event work, we had a pretty cool way to cover events where we would go on site and interview people and cut together social videos and deliver it to the event. So being in the DC area, we do a lot of nonprofit work, some government clients and small businesses and really doing pretty traditional corporate video production, where we’d show up with some cameras and a small crew, we’d interview some people, we get some B roll or action shots, and we put it together and what we would call like a brand story package.Īnd that may include a homepage, video, a longer about the organization, video, and then maybe some shorter stuff for social media, something about a particular program or product or something like that. Yeah, so I was a pretty traditional video production company. What sort of work… Pre-COVID? What did a day in the life of Patrick Frank and Patchbay Media look like? And I’ll let you speak to who those are in just a second. So I want to start a little framework here: you are a video producer, and you have for years, eight years or so, then producing corporate videos for a variety of clients. You’ve really got some great ideas, interesting ideas that I wanted to bring to my audience’s attention. Strange world living in these days.Īnyway, I’m glad to have you here Patrick. We both live in Alexandria, Virginia, and we both do video. But it’s kind of funny as people will see, or they can see right now.

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Patrick Frank, welcome to Radio Free Enterprise.įrank, so glad to be here with you, neighbor.

Patrick is an award-winning video producer and the author of the upcoming book, The Video-First Era. Please join me and my guest, video marketing expert and author Patrick Frank, as we talk about what The Video-First Era of marketing means to you and your promotional efforts.Ĭonnect with Patrick on Twitter: Patrick shared:

My guest this week argues that, due to lower costs, global distribution channels, and the presence of a high-quality video camera in every person’s pocket, we have entered The Video-First Era, and he has written a book of that same title to drive home his point.

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But due to its expense, production complexity, and professional scriptwriting requirements video has not always been every marketer’s first choice. Since the earliest days of television, video has been a powerful marketing medium. Marketing in The Video-First Era with Patrick Frank

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